******************************** ******************************** /*************************** Typekit code ****************************/ mightaswell: July 2009

Thursday, July 09, 2009

Want True Sustainability? Then Design to Seduce

- by Amit Gadi (New Deal Design)

“….(talking about the unibody macbook) to create its aluminum case, engineers take a sheet of aluminum 15mm thick and machine away 90% of its mass. They then regrind and smelt the leftovers up to 20 times to make 20 more notebooks--hardly a 'sustainable' practice from an energy use and dematerialization standpoint. However the resulting product is beautiful and solid as a rock. I will keep mine for a long time--unless they force its obsolescence through software--because I simply love it! And that's the most sustainable point about it….”

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