******************************** ******************************** /*************************** Typekit code ****************************/ mightaswell: October 2008

Tuesday, October 07, 2008


Interesting article about "Biomimicry" at Designboom

"....The discipline of biomimicry takes its name from the greek words ‘bios’, meaning life and ‘mimesis’, meaning to imitate. as its name might suggest, biomimicry involves the study of nature’s designs and mimicking them to solve human challenges. janine benyus, one of biomimicry’s pioneers defines it as, ‘innovation inspired by nature.’ an early and well-known example of this process is evident in the invention of velcro. the product’s inventor george de mestral stumbled upon the idea by observing how burrs stuck to his dog’s fur and his clothing. by mimicking the small hooks of the burrs, he was able to develop the product we now know as velcro...."