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Wednesday, May 06, 2009

Intel is working on a "Whole home storage" solution.
ry insightful article
regarding consumer research.
Its interesting how a chip making company is envisioning solutions for consumers using their core technology and packaging it in a product/ service.

" Intel conducts in-depth research with people around the world to explore their homes, cultures, relationships, desires, and how they interact with technology. The goal of this effort is to improve our understanding of where Intel platforms can make meaningful differences in their lives. One of the focal points of our research is to learn how people interact with their large and growing collections of digital media.

People are generating immense collections of photos and home video, and they are building large music and video libraries consisting of media they buy on the Internet, obtain from friends and family, or purchase in stores.

During our research, we spent many hours with people in an attempt to understand:

  • Where, why and how do they create or acquire digital media today, and how have they done so in the past?
  • What devices do they use to acquire and create their media, and where are these devices located and used, within and outside the home?
  • Where are they currently storing these files?
  • Are they creating backup copies, and if so, how? If not, why? Would they like to do this?
  • What do they do with their media once they have it? Do they view it alone, with others, share the media, or file it away?
  • What would they like to be able to do with their media that they are not doing today?
  • How do they find what they are looking for? ...."
Here's another related article.


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