******************************** ******************************** /*************************** Typekit code ****************************/ mightaswell

Tuesday, March 30, 2010

What they don’t teach you about identity design in design schools… � Identity Forum

What they don’t teach you about identity design in design schools… Identity Forum:

Paula Scher had a nice article on what branding is not.

"Some branding firms employ strategists and account executives to manage the process. I’m in favor of designers doubling as strategists, or at least working extensively with them. I think the designer needs to be involved every stage of the complicated negotiation between the clients, their expectations, tastes, aspirations, marketplace concerns etc."

Wednesday, February 24, 2010


A good article on Trendwatching.

FUNCTIONALL | Captures the phenomenon of simple, small and/or cheap products and services designed for low(er)-income consumers in emerging markets, with cross-over appeal to consumers in mature consumer societies.

Goods and services especially designed for emerging markets often incorporate one or more of the following characteristics:

  • Smaller and/or limited number of features, to keep prices low.
  • Simpler, or easier to use, for inexperienced consumers.
  • Energy efficient (or not using any traditional energies at all) and/or easy to repair and/or waste-reducing.
  • Robust, as some of them are used in rugged conditions.
  • Well-designed (the democratization of design is a global phenomenon).
  • Aimed at helping owners to generate income, or allow users to create self-sustaining systems.

Monday, February 15, 2010

edenspeikerman's menifesto
"Saying yes is often just lazyness". very true...

Saturday, August 29, 2009

Thursday, July 09, 2009

Want True Sustainability? Then Design to Seduce

- by Amit Gadi (New Deal Design)

“….(talking about the unibody macbook) to create its aluminum case, engineers take a sheet of aluminum 15mm thick and machine away 90% of its mass. They then regrind and smelt the leftovers up to 20 times to make 20 more notebooks--hardly a 'sustainable' practice from an energy use and dematerialization standpoint. However the resulting product is beautiful and solid as a rock. I will keep mine for a long time--unless they force its obsolescence through software--because I simply love it! And that's the most sustainable point about it….”

Labels: ,

Wednesday, May 06, 2009

Intel is working on a "Whole home storage" solution.
ry insightful article
regarding consumer research.
Its interesting how a chip making company is envisioning solutions for consumers using their core technology and packaging it in a product/ service.

" Intel conducts in-depth research with people around the world to explore their homes, cultures, relationships, desires, and how they interact with technology. The goal of this effort is to improve our understanding of where Intel platforms can make meaningful differences in their lives. One of the focal points of our research is to learn how people interact with their large and growing collections of digital media.

People are generating immense collections of photos and home video, and they are building large music and video libraries consisting of media they buy on the Internet, obtain from friends and family, or purchase in stores.

During our research, we spent many hours with people in an attempt to understand:

  • Where, why and how do they create or acquire digital media today, and how have they done so in the past?
  • What devices do they use to acquire and create their media, and where are these devices located and used, within and outside the home?
  • Where are they currently storing these files?
  • Are they creating backup copies, and if so, how? If not, why? Would they like to do this?
  • What do they do with their media once they have it? Do they view it alone, with others, share the media, or file it away?
  • What would they like to be able to do with their media that they are not doing today?
  • How do they find what they are looking for? ...."
Here's another related article.

Tuesday, October 07, 2008


Interesting article about "Biomimicry" at Designboom

"....The discipline of biomimicry takes its name from the greek words ‘bios’, meaning life and ‘mimesis’, meaning to imitate. as its name might suggest, biomimicry involves the study of nature’s designs and mimicking them to solve human challenges. janine benyus, one of biomimicry’s pioneers defines it as, ‘innovation inspired by nature.’ an early and well-known example of this process is evident in the invention of velcro. the product’s inventor george de mestral stumbled upon the idea by observing how burrs stuck to his dog’s fur and his clothing. by mimicking the small hooks of the burrs, he was able to develop the product we now know as velcro...."