mightaswell: Redesigning American Business

Tuesday, November 30, 2004

Redesigning American Business

Redesigning American Business: "Schools such as the Illinois Institute of Design, Carnegie Mellon, the Art Center College of Design in Pasadena, Calif., and the Design Research Institute at the University of Cincinnati are focusing on teaching innovation strategies, service innovation, consumer experiences, and the like. Stanford is even building a new design school that brings together business, engineering, and design to embody the field's new focus.

Bottom line: China scared the design industry, but the profession found higher-valued services to sell and is now more important than ever to Corporate America. Many small design concerns have gone under in the past four years, but others have evolved and grown even stronger."

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