mightaswell

The Sneeze - Half zine. Half blog. Half not good with fractions.

An interview with Lindon Leader , the creator of the femaous Fedex logo.
"...If you put a lower-case “x” to the right of a capital “E” (Ex) you can begin to see a hint of an arrow, though it is clumsy and extremely abstract. I thought that, if I could develop this concept of an “arrow” it could be promoted as a symbol for speed and precision, both FedEx communicative attributes. And, by the way, different kinds of arrows were utilized with some of the other semi-final candidates, though none of those were “hidden.”...."

{link tru core77}

posted by Amogh @ 7:36 PM