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Wednesday, April 06, 2005

The ` Chi ha paura...? ' label was initiated by the `Chi ha Paura...?' foundation, established in 1996 by Marijke Vallanzasca, Padova and Gijs Bakker, Amsterdam.

The foundation has its seat in Amsterdam. Who is afraid... of contemporary jewellery? In the international design world a piece of jewellery is seen as a decorative fashion accessory.

The `Chi ha paura...?' foundation asks designers, playing a prominent role in the international design world, to design a piece of jewellery that is more than just decoration. In other words, a piece of conceptual jewellery, in which the choice of material is less important than the concept, the idea.